Search Engine Optimisation
Making The Most Of Your Investment In The Web
Where are my customers?
Having spent a significant sum of money getting an attractive and functional Web site built and hosted you sit back and wait for the orders to roll in. And wait… After the first month you have received 3 orders worth £25 from your new site and (quite understandably) you begin to wonder if you have made a terrible mistake. At this rate you won’t recover your investment in 15 years!
The problem is that the Web is unimaginably huge and your site has the physical presence of a rowing boat in the middle of the North Atlantic Ocean. You are not directly visible, and worse, you don’t even show up on radar.
We can help
We understand how the search engines work and can make your site more visible (effectively putting a radar reflector on your boat) so that you can be seen but you are still just a small blip on the screen among thousands of others. It helps, but not much.
The next step is to move your boat inshore, where the people are, so that your potential customers find you without even trying. We can ensure that you site is seen in the right places
Adding value for the customer
If your site provides some free service then this can dramatically improve visitor rates. For example, providing a large body of appropriate reference material or a relevant free application can turn your site into a valued resource. We can help you to make your site genuinely useful and much more than just an advert.
Copywriting
Web copy has to serve two purposes, the conventional need to attract and inform the customer and an additional need to attract and inform the search engines. The correct use of keywords, headings and site structure will ensure that the search engines can properly interpret and index your site to your best advantage and puts you ‘on the radar.’
Web logs, wikis and forums
These are powerful ways to interact with your customers. They do require regular maintenance and so will not be appropriate to all site owners. If there is a thriving community surrounding your product or service these features allow you to be the centre of that community and to directly influence your most important customers. Technically complex products can also benefit from the user to user support that often develops around successful forums.
Advertising revenue
A popular Web site is a valuable resource that can raise revenue by advertising other Web sites offering services complementary to your own. If implemented tastefully and unobtrusively advertising can even attract more visitors to your site looking for related services.
Other services
There is so much more that we can do for you but the technical details are complicated and the benefits depend upon the precise nature of your business. The following technical description more fully describes our abilities and services but may be confusing. Please contact us and we can clearly describe and demonstrate the real benefits we can offer for your Web site.
Give us a call and see if we can float your boat!
We specialize in the financial and property sectors!
It is our mission to offer a complete service for:
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC) Marketing (Google Adwords, Yahoo – Overture and others)
Link Popularity or Link Building
Copy Writing
Key word thesaurus
Web Analytics
Press Release and Blogs
A valuable Content Management System (CMS)
We cost our service as follows unless you require any other specific assistance:
• Opti Gold SEO Package (30 Key phrases)
One off Set-up fee + Monthly Maintenance fee (Minimum of 12 months contract) @ £1900 setup fee + vat and £250.00 + vat the contract must be for a minimum of 12 months, renewable for 12 months there after.
We highly recommend at least three months PPC whilst the SEO is starting to work.
Our organic search engine optimisation process:
* SEO Questionnaire
* Client details
* Business description
* Industry description
* Target market and demographics
* Competition details
* Target keyword list
* Pre-website Analysis
* Current site keywords
* Current keyword density
* Current link popularity
* Current site architecture
* Pre-optimisation search engine position report
* Competition Analysis
* Their target keywords
* Their keyword density
* Their link popularity
* Search engine position report
* On –site optimisation
* Relevant Meta title, description and keywords for each page.
* Keyword density adjustment in body content & keyword prominence placement
* Quality, quantitative copy writing
* Consistent and semantic XHTML, CSS and JavaScript optimisation
* Code validation to the W3 standards
* Code conformity to the British Disability Discrimination Act
* URL structure optimisation
* Broken link check
* Outbound link optimisation
* Image optimisation
* Sitemap generation
* Robots.txt creation
* Off-site optimisation
* Submission to major search engines and directories
* Affiliate link building
* Maintenance
* Monthly search engine ranking and traffic report
* Re-optimisation, link building where required
* Additional expenditure
* Paid inclusion to respected internet directories
* Pay per click advertising
* Additional copy text writing
* Company press release wiki, blog creation
* Company forum creation
Call The Factory Manager NOW on 0845 052 3591
Or email info@hotleadsfactory.com
Hot Leads Factory is a trading style of The Mint Condition Media Limited
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FINANCE LEADS