Email Marketing

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels.

David Thorp, director of research and information at the Charted Institute of Marketing (CIM) remarks-

"The traditional mail sent through the post is still a tried and tested format, although its impact is declining……...Email is increasingly successful, particularly if you emphasise the opt-in nature of your communications."

Mr Thorp also expresses the point of view that email can be a useful medium as, compared with formats such as either the post or telephone services, it can be seen as a less intrusive way of making contact.

Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated marketing staff member. Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers x number of days after a purchase, helping them become a repeat customer. Imagine if this process could be automated…that would free your mind to think of so many new ideas, rather than dealing with the tedious task of emailing prospects and old customers daily.

Hot Leads Factory specializes in broadcasting email campaigns for financial companies.


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